CCTVと1978年以降の中国経済改革政策

Abstract

After Chinese government adapted the economic reform policy in 1978, advertising broadcasting and CCTV(Chinese Central Television) started. China's TV system was reformed several times depending on the progress situation of the economic reform. The aim of this study is to explore the relationship of Chinese government and CCTV by the materials based on some academic papers, books, and statistical data. As a result, despite of many changes during three decades since 1978 it is thought that the fundamental role of CCTV as a mouthpiece for the Chinese Communist Party and the government is still maintained.