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Please use this identifier to cite or link to this item: http://hdl.handle.net/10561/1008

Title: チェーンストアに基づいた企業の市場開拓
Other Titles: Exploitation of Markets on the Basis of Chain Stores
Author: 曾, 路
譚, 利鳳
Author's alias: ZENG, Lu
Lifeng, TAN
Issue Date: 31-Mar-2009
Publisher: 長崎県立大学東アジア研究所
Shimei: 東アジア評論
Issue: 1
Start page: 33
End page: 37
ISSN: 1883-6712
Abstract: A large part of the firms in China which adopt a model of chain store management differ markedly from matured chain stores in Western countries in terms of strategy, construction of delivery channels, and value of branding. They are restricted to superficial emulation and lack in the pursuit of essential points, particularly in realizing targets in development of different markets. While they adopt the strategy which corresponds to developmental stages of markets, market environments and rivalry superiority, they seem to be perplexed. There emerges the different rate of success in market exploitation and considerable effects of sustainable power. This paper reviews the role which chain stores played in market development, market competition and fostering brands, and then examines “location strategy” and “the strategy for increasing shop performance enhancement ” aiming at efficient exploitation of markets.
URI: http://hdl.handle.net/10561/1008
Appears in Collections:創刊号(第1号)

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